Being someone who works a lot in the world of music and theatre, I thought I’d offer this tip as part of my ‘post a day’ series for August - know your local press.

Especially when you need to promote interesting things happening in the online and offline world related to the work that you do. Maybe you’re a band manager, booking agent, promoter, actor, freelance writer, reviewer. Maybe you’ve got a new project to launch, a new book, a new site, something of benefit to the local community or to your local press readers or listeners.

Whether you have to ring them, email them, meet them in the street - be forthcoming and introduce yourself. Get to know their requirements, their deadlines, style of writing, audience.

If you get it right, nine times out of ten they’ll print it. Newspapers need news, just know how and when to give it to them. It helps!

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