So often when it comes to web projects we look at a start date, set a time line and follow the time line. But what if we have no start date? At least, what if we have no definite start date and how can you determine one?

Easy.

Set the launch date. Don’t move it. Work backwards.

In a discussion with a potential new client group this afternoon I was asked about development timelines for the proposed project from start to finish. After outlining the design and development phase of the project I asked the group how they were doing with their content gathering for the site, if they had material for me to work with initially.

In short, the answer was no. They wanted to do the job right and take the time to get the right content, but on the other hand they didn’t want to waste any time hanging around.

“No problem”, I said, “when would you like to launch it?”

As it turns out they have an event coming up later in the year that would be ideal for the launch so we’ve agreed the end and launch date of the project. This allowed us to set deadlines for certain content elements, testing dates and ultimately assess a loose starting point allowing them a comfort zone in which to organise their team looking after the new web development and arrange their financing (rather than put them under pressure).

When they could see the finish line ahead, the whole project seemed to take on a new level of excitement. Again, the simple things are often the most effective when starting on a new job.

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